Business Name

Contact Email

Describe your company

Who are you and what services and/or products do you offer?

Summarize the Project

What is the project? And why do you need it?

Objective

Why do you need this project? What are you hoping to achieve with it? What are your goals? Is there a problem you’re trying to solve? How will you measure success?

Target Audience

Who’s your customer? Who are you trying to reach with this project or campaign? Share demographic information about who they are and any behavioral insights you may have on them.

Deliverables

What items do you need? Brochure, social media post, blog, etc.

Identify Competitors

Tone/Style Preference

The style and tone should be consistent with your brand and will also hinge on what the project is, what you’re trying to achieve, and what action you want your customers to take.

Key Message

What message do you want your prospect to overall understand by having this piece?

Measure Success

How will we measure success of this requested item?

Creative Brief