Business Name
Name
*
First Name
Last Name
Why does your company exist? Please describe the purpose of your company. What is the main problem that you solve for your customers?
Who are you? Please describe your organization. What is your company makeup? What are the key traits and talents you look for when hiring?
Personality: List at least 5 words that describe the personality of your organization – fun, serious, efficient, methodical, brave, conservative, etc.?
How do you do it? Name some of the factors that have led to your success up to this point.
Audience: Please describe your ideal customers. Interests, gender, age, industry, personality...
Competition: Who do you see as your biggest threats in the market?
Differentiation: What sets you apart? What is the most unique thing about you? Why do customers and employees choose you over the competition?
Purpose: Why do you need a website? List the three most important reasons.
User Tasks: Name the three most important tasks you want users to accomplish before leaving.
Sections: What sections do you feel are most important on your site? About, history, team, blog, case studies, etc.
Content: What content is needed for the new site? Is there anything you would like to use from the current site?
What do you NOT want on your site in terms of the current content? Is there content that is no longer important/relevant?
Key Takeaway: What is the key takeaway for visitors? What should the site communicate? Innovation?
Please list the names of three other sites you admire. Why are they attractive to you?
Are there any brands you admire that look similar to what you imagine for your business?
Not industry specific
Are there current visual elements you want to integrate beyond your logo and color palette?
Fonts you are using? Icons? Photos? If not, we'll solidify new elements throughout the process.
Anything to add? Do you have any additional thoughts that you feel are important that weren't covered?
